Built Gymnasium, a Los Angeles, California gym company, is a set of premier fitness centers that promotes a holistic approach to health and wellness. They aim to foster a community of fitness enthusiasts by offering personal training, group classes, and all with curated equipment to harken back to the Golden Era of fitness in SoCal. Their mission is to empower individuals to achieve their fitness goals in a supportive environment.
Design Challenges and Solutions:
One of the primary challenges in designing for Built Gymnasium was creating an inviting yet dynamic visual identity that would resonate with a diverse clientele, ranging from seasoned athletes to beginners. We faced hurdles in ensuring that the design reflected the energetic atmosphere of the gym while maintaining a sense of professionalism. To overcome this, we conducted extensive research on fitness branding trends and engaged with the community to understand their preferences. This led to the creation of a vibrant color palette and modern typography that conveyed energy and inclusivity. Additionally, we incorporated elements that highlighted the gym’s focus on community, such as imagery showcasing group classes and testimonials from members.
Conclusion:
After close collaboration with the Built Gymnasium team, we successfully completed a cohesive brand identity and marketing materials that aligned with their vision, ultimately helping them establish a strong presence in the competitive fitness industry.