Caravedo Pisco, produced at Hacienda La Caravedo in Ica, Peru, is renowned for its premium piscos crafted with centuries-old traditions. As one of the oldest distilleries in the Americas, established in 1684, Caravedo combines heritage with innovation to deliver exceptional quality in every bottle.
Design Challenges and Solutions:
The redesign of Caravedo Pisco’s label aimed to enhance brand recognition and legibility while honoring its rich heritage. Drawing inspiration from the original bottle, the new design features the iconic hacienda and front gate, integral elements of their logo. A key improvement was ensuring the brand name’s clarity, making it easily recognizable. The innovative label allows consumers to view the hacienda through the gate from any angle, creating a dynamic visual experience. Printed on handmade paper, the label evokes the artisanal spirit and craftsmanship that define Caravedo Pisco.
Conclusion:
By blending historical elements with modern design enhancements, the Caravedo Pisco label redesign successfully elevates brand visibility and pays tribute to its artisanal roots, offering consumers a tangible connection to the storied legacy of Hacienda La Caravedo.